Posted by Tom Allinder on Tue, Feb 23, 2010
When it comes to Search Engine Optimization (SEO), your local SEO expert is likely still using meta-tags for your SEO. This is a very antiquated method of doing SEO because most search engines ignore them. You should still put your keywords into the code of your site but they are far from the most important aspects of Search Marketing.
Here is a good way for you to find out how good your SEO is: Go to HubSpot’s Website Grader and put the url in of your site. It only takes a couple of minutes. You will instantly see where your site is deficient.
If you are not an expert in websites or do not know what many of the items on the report mean, there is an explanation that can be looked up right from the report. The last thing you might want to do is take this to your old SEO/web expert. They are likely to steer you down the old road to nowhere; a place you have already been if you are reading this.
If you spend enough time on this site and my other websites, you will see that I am a shameless promoter of HubSpot and their resources. Awareness of modern marketing methods is severely lacking at the small company level in this country and around the world. All the tools you need to greatly increase your company’s visibility on the web are readily available.
As time goes on, I will be publishing my own resources on this site. So, check back soon; some new tidbit of useful information will have shown up!
Posted by Rosemary Sorg on Wed, Jan 06, 2010
Evolve comes from the Latin word, evolvere, meaning to develop, work out (socially, politically and literary philosophies). It's interesting to me that the word "social" is mentioned in context with evolve. We all know how important social connections were in 2009. For example
YouTube,
Twitter,
LinkedIn,
Wikipedia,
Facebook and any discussion forum with good content and enriching debate. If you weren't on these sites you weren't part of the eloquent conversations taking place! But these "social" tools aren't meant for just personal involvement alone, they are also being used for company evolvement.
If 2009 wasn't the year you were connected, please do yourself and your company a favor by connecting in 2010. This article featured in
Entrepreneur.com says it all. It touches on important points of how social sites establish another source, an extension of your business/website. How important fans/friends/followers are because they can turn into customers, increasing your ROI. It touches on the
importance of SEO and organic traffic to your company websites. It shows how these sites become commnunities for your company helping to solidify your brand. These sites become your eyes and ears online. You can monitor who is saying what about your company and every interaction is a great opportunity and a wealth of information. Notice how the article only mentions Facebook but the same holds true for other, equally as important, social sites. As a business owner you can see the incredible potential being connected offers your company.
So, I will ask again... Will you evolve in 2010? I would be remiss if I didn't mention that we at InboundMarketingPR
can assist you with all the above services and connect you with the most powerful service your company can not afford to miss. We wish you all the best and a Prosperous 2010.
Posted by Tom Allinder on Mon, Jan 04, 2010
Finally we are live on Hubspot’s CMS! It was a long time coming but, I have a few excuses. Due to the interest in inbound marketing, we have had so many new clients coming onboard. Service to the client is first you know!
I would really like to thank all of the HubSpot Partner Companies for their insight and input regarding our business. We are relative newcomers to the inbound marketing business and we still have a lot to learn.
In particular though, I would like to thank Dan Ronken, founder of PullnotPush.com for his help on several fronts. Dan is a true professional and I value my relationship with him so very much. He was instrumental in helping us with a number of issues with the website.
We still have much work to do and we are looking forward to a big 2010!