How to Win a Gold Medal in Inbound Marketing
Posted by Rosemary Sorg on Tue, Mar 02, 2010
To say that times are changing is an understatement in todays advertising world. Thanks to the internet, growth in social media is exponential and the traditional ways of advertising your brand have been turned upside down. Once, outbound marketing ruled the world. You could send email and print campaigns and have them be very effective. To have a company ad in the front pages of your local newspaper would have guaranteed more awareness for your business. Those days are long gone, outbound marketing is ineffective and useless.
In todays PR world, inbound marketing is the gold medal! Inbound marketing is the electrically charged particles that energize your websites visibility. Just how do you achieve this golden status you may ask? Here are 8(eight) quick ways to start winning that inbound marketing gold medal!
- Use keywords in link text
- Earn links with great content
- Promote on social networks and share that great content
- Link up with business/marketing partners
- Cross link internally to landing pages, other content
- Embed links in news releases
- Encourage others to social bookmark your content
- Syndicate content via RSS
So why is link building so important? Link building is important because it will drive traffic to
your website! Remember text used within the links is very important because it infers meaning! Variety in link building sources is important but always be relevant and on topic.
Internal links are also important and a tool that sometimes gets overlooked. And last but not least, inbound links from relevant, authoritative websites are key!
Do you have any other methods of inbound marketing that you could share with us? If so, your feedback is always appreciated and sharing this knowledge with each other will only help us all to learn and grow!